of graduate employers say relevant experience is essential to getting a job with them
Why should I choose this course?
- WORK PLACEMENT – Gain valuable work experience on a paid 48-week placement, with past students having worked in the UK, USA, Canada and Hong Kong
- SPECIALISE YOUR STUDIES – Build specialist knowledge through a variety of optional modules related to your chosen career in hospitality, tourism or events management, as well as your own research project
- INDUSTRY APPROVED – Get professional recognition with a degree accredited by the Institute of Hospitality
- TEAM SCOTLAND PARTNERSHIP – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes
University College Birmingham is renowned for its world-class food and hospitality training facilities. Our award-winning restaurant provides the perfect environment on campus for students on our hospitality courses to master their skills across different service styles.
Our AA Rosette Highly Commended restaurant on campus – Restaurant at Birmingham College of Food – is open to the public and will arm you with hands-on skills serving a variety of styles and gaining knowledge of a range of cuisines
Our industry-standard kitchens and training restaurant grant you a unique behind-the-scenes view of the hospitality and catering industry during your course
- Year 1
- Year 2
- Year 2/3
- Year 3/4
Hospitality and Tourism: Principles and Practice
It is essential that service providers understand the needs and wants of their customers. In order to be successful we need to identify who our customer is and what their characteristics are. This module will provide practical training in our award-winning restaurant and bar as well as examining the customer journey and developing trends.
Digital Hotel and Resort Management
Hotels and resorts are a very important, challenging and one of the largest sectors of the hospitality and tourism industry. This module aims to develop your understanding and skills for how to efficiently manage rooms operations through each stage of the guest journey. The module explores contemporary digital technologies to enhance guest experience and includes practical sessions where you will gain proficiency in one of the world’s leading property management systems.
International Organisational Management Skills
This module introduces you to the competencies required by managers in the international business environment, while developing your skills in critical areas of personal effectiveness and relationship management. Through the use of international case studies and contemporary management theory, you will reflect on organisational structures, individual and group behaviour, responsiveness in changing business situations and the influence global trends have on the increasing ‘connectedness’ of organisations and people in a cross-cultural environment.
Dynamic Tourism Environment
This module will examine the dynamic nature of the global tourism environment and the response strategies of tourism businesses. Critical themes include the changing nature of the tourism industry and consumers, safety and security, digital technology, the ability to travel ‘freely’ (or not) around the world and how businesses are striving to implement more effective sustainable tourism policies. This module will enhance your employability skills with a focus on data trend analyses, industry audits and the identification of critical challenges and best practice across the sector.
Work Placement (optional)
You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.
Revenue and Profitability Management
In this module, you will develop skills in the interpretation and analysis of financial and management data to positively influence profitability and cash flows. You will build your understanding of the critical aspects of delivering profitable hospitality and tourism businesses. You will also have the opportunity to demonstrate your mastery of these principles in an innovative hospitality and tourism management simulation. The simulation will support learning, and you will critically evaluate the impact of your decisions on the creation of revenues, efficient use of costs controls, maximisation of profits and viability of cash flows.
Marketing and Social Media Management
The hospitality and tourism industry faces a huge challenge in terms of adapting and promoting services in an interconnected world. Marketing is essential for any business to remain competitive and successful, so you will examine the use of marketing tools. You will examine the tactics, strategies and ways that marketing managers use social media communications to secure business.
Resource and Talent Management
Within this ever-changing and dynamic business environment, now more than ever before, organisations must be able to assemble teams of people with the necessary skills, attitudes and behaviours to meet their business objectives. To this end, our managers will need to be actively involved in recruiting, engaging, developing and retaining the right talent. Taking an inclusive perspective, all employees have the potential to make a real contribution to the achievement of the business, and therefore talent management of all staff must be a key management focus.
Plus one option from:
Gastronomy and Sustainable Food Management
Gastronomy is the study of the relationship between culture and food. As a module developed for food lovers it will provide you with an appreciation of food within various cultures. Also, current trends and food issues such as sustainable practices and how they impact the industry today and into the future will be studied.
Dynamic Events and Experience Management
You will explore the dynamic nature of the events industry and experience economy, the importance of effective stakeholder management, policy-related issues, contemporary event trends and the overall role of events for tourism and destination development. Event impacts will be analysed and event typologies will also be reviewed. Based upon well-established models, you will gain a sound understanding of planning and designing event experiences within the contemporary environment, as well as the effective implementation and evaluation of event projects.
Managing Bars and the Night-time Economy
The bar sector and night-time economy offer some of the hospitality industry’s most dynamic and challenging operating environments. This module evaluates a range of both the more traditional aspects of bar-retailing, such as ensuring profitability through inspirational management while operating within the scope of current licensing regulations, and exciting opportunities now being presented by digital technologies in enhancing both the customer experience and operational efficiency.
Tourism Operations and Innovation
Providing a competitive visitor experience, while generating profits, is the ultimate performance goal for tourism operators. This becomes increasingly challenging in a very competitive and dynamic environment. Accordingly, tourism operators must seek innovative solutions to performance gaps to ensure long-term success. This module will examine the current practices of tourism operators in terms of revenue management, capacity management and offering an outstanding visitor experience. The above will develop essential professional and employability skills.
Independent Research Project
This module provides you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry-related macro or micro-based project independently. You can either self-select your own topic or choose from a list of contemporary industry projects. This project focuses on cultivating the desired graduate attributes of professionalism, critical enquiry, problem solving, enterprise, creativity and innovation and in enhancing your professional profile to enrich and facilitate independent learning and development for graduate career opportunities.
Strategic Financial Management
In this module, you will build upon both practical and theoretical financial concepts developed through earlier modules. You will gain commercial awareness and understanding of strategic organisational finance and will learn how to synthesise and evaluate business performance and strategy.
Plus two options from:
Strategic Risk and Crisis Management
Hospitality and tourism will always be affected by external elements. This exciting module identifies how risk and uncertainty are understood to change throughout the strategic process in the key areas of technology, finance, human resources, markets, and organisations. It also examines how the industry responds to risk and crises through a range of strategies, especially the harvesting of knowledge.
Business Process Improvement
This module provides you with the ability to identify how a process within the business can be improved. A process is a sequence of activities that takes an input and transforms it into an output. Activities consume time and other resources. One way to improve performance is to redesign processes so that they consume less time and resources.
Tourism Trends and Futures
This module will review tourism trends and strategic challenges facing destinations as they strive for sustainable competitive advantage and future-proofing their offer. Various macro forces continue to influence the strategic direction of destinations with new risks and opportunities arising. Destinations are implementing more inclusive and sustainable strategies to navigate their way through a more turbulent environment. But the question remains, can they successfully future-proof themselves? You will develop your professional skills and knowledge in destination management, trend/data analysis and strategic management of destinations.
Global Expansion Strategies
This module complements the international dimension of the programme and aims to promote the complexities and issues hospitality and tourism organisations face when attempting to enter overseas markets to seek growth globally. Hospitality and tourism organisations increasingly seek to operate outside of their own boundaries in diverse and less understood market environments. Management skills are required to successfully exploit new overseas market opportunities through the use of both traditional channels and new media opportunities to deliver integrated marketing strategies offered by the latest innovative technological developments.
The modules listed above are reviewed regularly to ensure they remain up-to-date as well as being informed by industry and the latest teaching methods. Occasionally we may need to make unexpected alterations to modules – should this happen, we will communicate with all offer holders as soon as possible.
Academic entry requirements
An overall average of at least 65% in 12th Standard from both State and Central Examination Boards.
Advanced entry to certain undergraduate degree programmes may be possible for students who hold a UK HND or India Diploma in a relevant subject.
English entry requirements
If English is not your first language, you will need a recognised English Language qualification to meet the entry requirements onto a degree programme.
English Entry requirements for students applying from India
|Board||Minimum Requirement (2021)|
|Cambridge||B Grade / 6 Pointer|
If you do not have one of the above qualifications, please see here for the full list of accepted alternatives.
International English Language Testing System (IELTS)
IELTS 6.5 with no element less than 6.0
An estimated breakdown of assessment for this course:
- Coursework – 65%
- Practical assessment – 35%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024 (UK website).
Uniform and kit costs
This course will require you to purchase a uniform and kit costing approximately £250-£300, depending on the items you buy. (Costs are subject to change each year – more details on exact pricing and how to order the items you need will be supplied to you before you enrol.)
For international students enrolling on a full-time BA/BSc degree in 2022/23, your fee for the academic year will be £13,500 per year.
If you undertake a placement year, there will be an administration fee of £500 for a full year, or £250 for a half year.
This course is accredited by the University of Warwick (from January 2022).
This course is accredited by the Institute of Hospitality.
University College Birmingham is a recognised Institute of Travel and Tourism Centre of Excellence.
University College Birmingham will be the home of Team Scotland at the 2022 Commonwealth Games.
Accreditations, endorsements and partnerships
At University College Birmingham, we work with a variety of organisations and professional bodies in order to offer you the best possible training and qualifications recognised and respected by industry.
Placements provide you with vital real-life experience and help build your skills and confidence before you graduate, as well as potentially leading to a job after your studies. Our dedicated hired@UCB employability team will help you to find your ideal placement.
Our BA International Hospitality and Tourism Management course features an optional 48-week paid work placement, during which you will not incur any tuition fees.
Work alongside experts in your field
Some of the employers we have worked with include:
- Wequassett (Cape Cod, Massachusetts)
- The Savoy (London)
- The Peninsula (Hong Kong)
- The Sea Pines Resort (South Carolina)
- Westin Hilton Head Island Resort and Spa (South Carolina)
- Ritz Carlton (Naples, Florida and Colorado)
- Dunboyne Castle Hotel and Spa (Ireland)
- Ashford Castle (Ireland)
- The Greenwich Country Club (Connecticut)
- Andrew Brownsword Hotels (whole collection)
- Fairmont St Andrews (Scotland)
University College Birmingham has a great reputation and offered a course with a work placement option, which enables students to get lots of experience. Not only did my placement help with my development, both personally and professionally, but it also helped me decide that I wanted to work in hospitality.
- Conference centre manager
- Theme park manager
- Event manager
- Marketing executive
- Tourist information centre manager
- Hotel manager (small hotel or deputy of larger hotel)
Thinking of continuing your studies beyond this course? On completing the BA (Hons) degree, you will be able to progress onto our postgraduate courses such as Hospitality with Tourism Management MSc/PGDip (Pathway A), International Hospitality Management MSc/PGDip or International Tourism Management MSc/PGDip.
Please note: The examples of roles are to serve only as a guide.
Our dedicated careers, employability and placements team is here to support you in every step towards your future.