BA (Hons)

Accredited by University of Warwick


BA (Hons)


4 years full-time




1-year placement


February, September


View Fees

Hospitality and Tourism

Take a 12-month paid work placement to enhance your career prospects with real events experience

Get additional industry qualifications including a Level 5 Leadership award

Want to manage major sporting events, exhibitions and festivals? Or are you interested in wedding planning and incentive travel? Managing events is a huge industry estimated to be worth over £70bn in the UK alone, and the sector is full of a wide variety of exciting opportunities. Our Events Management degree will give you the skills to innovate, build and lead unforgettable event experiences.

This events course is accredited by the Chartered Management Institute (CMI) and covers everything from events planning, design and marketing to risk management and financial management, giving you in-depth knowledge to build the perfect platform for your future in the industry. As we know first-hand experience is vital, our course also features a paid 12-month work placement in the UK or abroad to give you a distinctive advantage in the job market, with previous students having worked in the likes of Brussels, Hong Kong and Prague.

In addition, you will have the chance to take part in a wide range of residential visits, along with the opportunity to demonstrate your practical abilities by planning and managing your own 'live' event using the leading specialist event management software Cvent.

Why choose this degree course?

  • WORK PLACEMENT – Take a 12-month paid work placement to gain extensive experience of the events industry, with opportunities available in the UK and overseas
  • RESIDENTIAL VISITS – Go on a range of trips with essential costs covered by the University – previous destinations have included Windsor, York, New York, Barcelona and Milan
  • ENRICHMENT – Work with charities, build your skills in our Digital Creative Studio and hear from experts from industry organisations such as Arena Birmingham and Weston Park Foundation
  • INDUSTRY APPROVED – Our CMI-accredited events course offers CMI membership and access to learning resources throughout your studies, as well as a Level 5 award in Leadership on completion (subject to payment of an additional fee)
  • ADDITIONAL QUALIFICATIONS – Boost your CV with additional training including the Cvent Professional Events Management Certificate and BIIAB Level 2 Award for Personal Licence Holders
  • TEAM SCOTLAND PARTNERSHIP – University College Birmingham will be the home for Team Scotland at the Birmingham 2022 Commonwealth Games, offering unique opportunities for our students to work with the team and its athletes

Our facilities

Students on this Events Management course have use of our Digital Creative Studio, letting you learn a wealth of skills for digital production including audio and video content. Our Enterprise Hive also provides a range of support services for student entrepreneurs.

Course breakdown

  • Year 1
  • Year 2
  • Year 2/3
  • Year 3/4

Core Modules

Event Business Environment

Events are intrinsically linked to management, so you will be given an overview of key business concepts that relate directly to the events industry. You will explore principles of economics, marketing and finance in order to enhance your ability to plan and work on live events in the future.

Employability Enhancement

How do you get the job that you want and get ahead in your professional life? How do you ensure that you stand out and maximise every opportunity for career progression and enhancement? This module will develop your self-awareness and reflective skills, allowing you to then develop and demonstrate the knowledge, skills and behaviours that are demanded by the sector's top employers.

Events Experience and Digital Design

This module takes a hands-on, practical approach to event design, planning and management. You will take a dynamic approach to the design and delivery of event concepts, focusing on design innovation, venue management, creative communication and production feasibility. You will also produce an event concept website utilising the Adobe Creative Cloud suite to develop your wider transferable skills.

Leadership and Planning for Events

Based upon well-established models of events planning, this module will draw upon health and safety implications encountered throughout the planning process. By learning how to organise an event, you will develop your models and tools for events planning.

Events Supply and Logistics

Event provision is supplied by a diverse range of suppliers both inside and outside the industry, so you need to learn about network structures and the importance of negotiation and social awareness. You will also consider logistical aspects including staging, theming, hospitality and technology to ensure quality and success.

Exploring the Events Industry

Although in its infancy compared to many other industries, the events industry is being increasingly used as a vehicle for economic activities. You will explore a contemporary event issue to develop your knowledge of research and evaluation techniques. This will enable you to conduct appropriate research to support your studies within the events industry.

Work Placement

Work Placement

You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

Core Modules

Managing Event Hospitality

The nature and complexities of hospitality provision will be explored through the successful evaluation of a live event. You will utilise your skills to effectively manage hospitality stakeholders.

Applied Management Research

This module aims to explore the nature and scope of the research process, including where and how management research fits with the other aspects of management, the characteristics of the research industry and sources of market information. The module will focus on the practical application of the research process and the presentation of research findings.

Event Project Management

This module will provide a technical foundation to the Live Event Creation and Development module as you learn about operations management, a fundamental aspect of knowledge for those who want to become events management professionals.

Live Events Creation and Development

This module will focus on developing your project management and event operation skills by planning, implementing and evaluating a live event. You will understand the effective planning and operational processes which determine whether an event is a success or failure.

Essentials of Events Management

You will be further developing your knowledge, skills and techniques in providing useful financial information for management decision-making. You will be assessing how this information is generated using computer software, how to process numerical data and why it is an integral element of the management process. You will explore the nature of marketing for events by considering functions from a managerial perspective to understand internal and external environments, as well as key planning activities. You will look at the communications mix and the use of promotional tools for the marketing and advertising of events.

Plus one option from:

Stadium and Arena Management

You will develop an appreciation of key operational considerations contributing to the successful management of a broad range of stadium and large event arena environments. You will improve your knowledge and understanding of the importance and relevance of good facility design, effective venue programming and pricing strategies, compliance with relevant health, safety and environment legislation and methods and systems that monitor and evaluate venue performance.

Social Media in Festivals and Events

In social media, the consumer markets a product or service to other consumers, and this mode of communication is increasingly prevalent in the festivals and events industries. You will be provided with the knowledge to understand and operate social media within the industry and its impact as a powerful promotional tool.

Dynamics of Business Events

You will be looking at the nature of the business events sector, examining the scope of business events, identifying stakeholders, and considering funding options and event competency standards. You will source business leads, manage client relationships and conduct pre-event and post-event activities, as well as considering the future of the business event sector.

Enterprise Start-up Studies

This module provides an insight into the key issues a new business needs to consider before starting up the enterprise. Emphasis is placed on students undertaking research into such areas as market trends, target audience, location analysis and resource requirements, in order to justify the customer demand and feasibility of their product/service. This module also provides an insight into the marketing communiction tools a new business employs in order to showcase their product/service to their target audience/s.

Training and Development Skills for Managers

Whether you're carrying out induction training for a group of new starters or teaching someone to make a new cocktail, training and developing staff is a vital component of a manager's role. You will examine how adults learn, barriers to learning and how to engage with and execute a learning activity to give you the workplace skills you need to effectively train and develop staff.

Core Modules

Festival and Event Tourism

You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand the importance of links between heritage, culture, the arts and festivals, and you will look at promoting and enhancing destinations as part of a regional tourism strategy.

Mega Events

The focus on mega events reflects the current events industry, where events of this scale have become a driving force for change. You will explore the macro environment and analyse key internal and external factors which contribute to staging. You will also consider political, social, cultural, economic and environmental impacts, as well as the challenges of staging international events.

Winning Events Bids

You will have the opportunity to explore, analyse and assess the creative processes which contribute to the production of events and innovative event management. You will learn how to pitch a creative and effective bid to win a contract by using a range of communication tools to develop new concepts and techniques.

International Research Project

You will conduct primary research within the hospitality, tourism and events industry, taking in the wider issues within an international environment. You will learn transferable skills by planning your research methodology, implementation, findings and analysis, as well as reflecting on the success of your research project overall.

Event Crisis Strategy

You will critique and adopt crisis management techniques and consider their role in events management strategy based on a variety of scenarios. This will enable you to compile your own crisis strategy and explore crisis prevention and approaches to recovery.

Plus one option from:

Financial Strategy

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

Global Marketing Solutions

This module aims to promote an understanding of the complexity and issues an organisation faces when attempting to enter overseas markets. Organisations increasingly operate in diverse and less understood market environments and emphasis will be placed on identifying the challenges presented by breaking into new markets. The module aims to highlight the practicalities of marketing products and services in new international markets and developing the skills required for exploiting new overseas market opportunities.

Managing Adventure Events

This module addresses the multi-faceted aspects of events within the adventure tourism industry. It focuses on the preparation, research and analysis of a variety of adventure-related events. You will enhance your individual, group and generic professional skills and gain an in-depth understanding of events and adventure development and the various theories that help in understanding the development process in tourism. You will also develop your knowledge and understanding of the key issues associated with international tourism development and globalisation. The module will provide a critical appreciation of the nature of public policy and planning in relation to tourism development. In addition, you will evaluate the role and relevance of the various event organisations involved in the development of the adventure tourism destination.

Dark and Thanatourism Management

Dark tourism (also known as 'Thanatourism') – the act of travelling to sites of death, disaster or the seemingly macabre – has received increasing academic and media attention over the past decade. The purpose of this module is to allow you to study a niche yet important component of the tourist attraction and exhibition sector. The module content will draw upon current thinking and research, and will incorporate up-to-date industry trends and examples linking into history, society, politics, ethics and futures.

Personal Effectiveness and Behavioural Skills

You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.

The modules listed above are reviewed regularly to ensure they remain up-to-date as well as being informed by industry and the latest teaching methods. Occasionally we may need to make unexpected alterations to modules – should this happen, we will communicate with all offer holders as soon as possible.

Entry requirements

Academic entry requirements

An overall average of at least 65% in 12th Standard from both State and Central Examination Boards.

Advanced entry to certain undergraduate degree programmes may be possible for students who hold a UK HND or India Diploma in a relevant subject.

English entry requirements

If English is not your first language, you will need a recognised English Language qualification to meet the entry requirements onto a degree programme.

English Entry requirements for students applying from India  

Board Minimum Requirement (2021)
CBSE B Grade
ICSE 60%
Cambridge B Grade / 6 Pointer
Maharashtra State 60%
Andhra Pradesh 60%
Kerala 60%
Karnataka 60%
West Bengal 60%

If you do not have one of the above qualifications, please see here for the full list of accepted alternatives.

International English Language Testing System (IELTS)

IELTS 6.5 with no element less than 6.0

Key information


An estimated breakdown of assessment for this course:

  • Coursework – 78%
  • Practical examination – 12%
  • Written examination – 10%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024 (UK website).

Additional qualifications and training

  • You will have support to complete various CV-enhancing training opportunities, including a BIIAB Level 2 Award for Personal Licence Holders
  • You will have the chance to work towards a Cvent Professional Events Management Certificate

Tuition fees

For international students enrolling on a full-time BA/BSc degree in 2022/23, your fee for the academic year will be £13,500 per year.

If you undertake a placement year, there will be an administration fee of £500 for a full year, or £250 for a half year.


Stats show a year-long placement boosts your chances of First Class Honours

Work placements

Placements provide you with vital real-life experience and help build your skills and confidence before you graduate, as well as potentially leading to a job after your studies. Our dedicated hired@UCB employability team will help you to find your ideal placement.

Our BA Events Management course includes a paid 12-month placement, during which you will not incur any tuition fees. An extensive range of opportunities are available in the UK and abroad. (You also have the option to study the course without the placement.)

Work alongside experts in your field

Some of the employers we have worked with include:

  • Maxin Prague
  • Brussels Marriott Grand Place
  • The Peninsula Hong Kong
  • Nivea (Hamburg)
  • Accenture (Amsterdam)
  • Nike (France)
  • BI Worldwide
  • Hilton Metropole
  • Intu Properties
  • Air BnB
Due to the coronavirus pandemic, please be aware that opportunities to travel overseas for placements, residential trips or project work may be affected by government travel restrictions. Please see our Covid FAQs page (UK website) for more information.

The most valuable part of the course has been, for one, receiving that kind of support to help me get the best out of my studies. On top of that, the trips and visits throughout the course, talks from renowned industry figures and real-life focused assignments have all been amazing.

Nika Gurung Events Management BA (Hons)

Career opportunities

  • Events/festival manager
  • Conference centre manager
  • Marketing executive (graduate)
  • Digital marketer
  • Tour manager
  • Project manager (graduate)

Thinking of continuing your studies beyond this course? On completing the BA (Hons) degree, you will be able to progress onto our postgraduate courses such as Hospitality with Tourism Management MSc/PGDip (Pathway A).

Please note: The examples of roles are to serve only as a guide.


Our dedicated careers, employability and placements team is here to support you in every step towards your future.

Find out more

Hero image courtesy of Taylor Lynn Corporation.

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