BA (Hons)

Accredited by University College Birmingham


BA (Hons)


3 years FT (4 years with placement)




48-week placement (optional)




View Fees

Business, Marketing and Finance

This course is dual-accredited by the Chartered Management Institute (CMI)

Get start-up support for your business ideas through our Enterprise Hive

Business is an immensely competitive environment and corporations are always looking for recruits who have the skills and knowledge to help solve complex problems and achieve strategic success. Our Business Management degree will pave the way for you to launch an accomplished business career by equipping you with all the essentials to help meet this industry demand.

Developed in partnership with professional bodies including the Business Graduates Association (BGA) and the Chartered Management Institute (CMI), this business course will arm you with core knowledge and management skills as well as an understanding of the global business environment. You will also gain a strong grounding in business analytics, change and transformation, finance, digital marketing and supply chain.

Our business degree gives you the opportunity to learn through real-world simulations and workshops, supported by excellent practical facilities on campus including our Financial Trading Suite, as well as the chance to gain experience in industry on a 48-week paid placement. You will also gain a CMI qualification on completing the course (subject to payment of an additional fee), while we offer a wealth of business start-up support for students if you have ambitions to launch your own company.

Why should I choose this course?

  • INDUSTRY APPROVED – Get a Level 5 award in Leadership on completion of our CMI-accredited business management course, with CMI and BGA membership throughout your degree and access to further learning resources
  • WORK PLACEMENT – Take an optional 48-week paid work placement to boost your industry experience and skills, with no tuition fees during your placement year
  • PRACTICAL APPLICATION – Study in our Financial Trading Suite and Digital Creative Studio to build a variety of valuable practical skills
  • ENRICHMENT – Learn from the experts through guest lectures, workshops and real-world simulations

Our facilities

Students on our business courses at University College Birmingham have opportunities to develop practical skills in our state-of-the-art Financial Trading Suite, while our Digital Creative Studio allows you to gain a range of digital production skills including audio and video. Our Enterprise Hive also provides a range of support services for student entrepreneurs.

Course breakdown

  • Year 1
  • Year 2
  • Year 3
  • Year 3/4

Core modules

The People Perspective

Working successfully within teams and on projects will determine your career achievements and help you achieve your business goals. This module will teach you to meet the challenges facing businesses today by focusing on the people perspective and enhancing your knowledge of leadership and management within current agile business environments.

Business Agility in Context

This module is designed to provide you with a foundation to analyse the dynamic international business environment. You will be able to gain an understanding of the diverse range of external influences (political, economic, socio-cultural, legal and technological) and have an appreciation of the opportunities and challenges these present for businesses operating in international markets.

Essentials of Marketing

Assuming the role of a marketing manager, you will learn how to make and justify a range of marketing decisions, as well as learn about market segmentation and marketing tactics within differing types of organisations. You will be able to appreciate the importance of customer orientation and of satisfying customer needs in an increasingly competitive environment.

Finance for Managers

This module is an introduction to different branches of accounts, key financial terminology and financial statements that business owners and managers employ. You will construct, interpret and analysis data in order to assess the financial performance of a business or project. This analysis will further explore how financial data can be utilised to inform business decisions in a dynamic environment.

Business Operations and Supply Chain Management

The module will introduce you to the concepts of supply chain management. In a world where customers expect fast delivery and excellent service, supply chain needs to be competitive and customer-focused. You will gain a comprehensive understanding of inventory management, demand, capacity and the IT solutions currently being explored by industry as well as how large organisations ensure quality control and how small companies are taking advantage of new technology to compete.

Developing Your Personal Brand

Everyone is unique. What is your USP? Do you have an idea of the type of job and career you see yourself in? You will be asked to reflect on your transferable skills, your personality and attributes to develop your own individual brand ‘persona’. You will undertake an audit of your current skills and attributes in order to develop an idea of your person/job fit and how this aligns with your future career aspirations. You will also consider the key employability skills, mindsets and attributes that are required for your potential career path and taking ownership of your own learning. You will develop a feasible Personal Development Plan and use reflective practice as a tool to facilitate this.

Core modules

Digital Marketing and Campaign Planning

Digital marketing channels are revolutionising the way all businesses operate and market their business activities. Everyone is looking for opportunities to enhance and support their core marketing communications objectives in this customer-centric multi-channel environment. You will be learning digital marketing principles, the role of social media and how to apply them to create a successful strategy.

Value-Based Leadership

In a volatile and challenging business environment, strong leadership and effective human resource management is vital to business success. To become adept in such uncertain times, with such a diverse workforce, individuals need to develop agile leadership and interpersonal competencies. Initially, this module introduces contemporary theories and models underpinning leadership and inclusive employee engagement. It later moves onto the importance of strong values, culture, followership and transparency in leadership approaches. Furthermore, the module aims to help you appreciate the international context of human resource issues that impact on business performance. It is also structured to highlight the importance of good leadership and the role of the line manager in engaging and developing creativity in their people. The module is also designed to develop your understanding of the contribution of effective leader development to sustainable team and business performance.

Big Data for Business Insights

This module focuses on the development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models. It includes an exploration of innovation and digital technologies and their impact on organisations, and how their application can inform organisational improvement and development. Critiquing innovation and digital technology’s impact on data and knowledge management for analysing business decision making will be incorporated, as well as developing an awareness of interpersonal skills of effective listening, influencing techniques, negotiation and persuasion.

Accounting and Finance for Managers

Business managers are required to have an understanding of key financial concepts that are critical to business success. There are constant reminders of the national budget and business budgets. In this module you will begin with the budgeting process and learning how to prepare cash budgets for a business entity. From here the module examines financial statements for a sole trader and a company. Business managers need to make decisions based on the financial performance of a business – the analysis of financial statements is a key requirement to make decisions and monitor growth. You will also learn about the different form of a business entity and the various sources and providers of finance available to the different types of organisations.

Developing Collaborative Relationships

An organisation has a variety of stakeholders and networks which need to be engaged with and managed either as a business owner, manager or an employee. In this module, you will explore how to approach various stakeholders, learn how to develop relationships, build rapport, negotiate and overcome conflicts with a range of internal and external stakeholders and networks from various backgrounds, as well as holistically developing your own personal effectiveness. Knowing how to maintain personal presence in a collaborative setting and investigating the power of networking to develop powerful partnerships will be a key feature. Evidence will be generated throughout the academic year which will culminate in developing a portfolio to demonstrate increased personal effectiveness and relationship building.

Plus one option from:

Brand and Media Management

Given that brand reputation is now the biggest risk facing businesses today, you will explore how digital brands are viewed, built, managed and measured to ensure firms' superiority and sustainability in profits. This module focuses on the development of industry-based knowledge and practical skills required to succeed in management. The importance of digital media will be analysed in the communication of brands to key stakeholders.

E-Commerce and Customer Experience Design

E-commerce has revolutionised the way in which customers interact with businesses. More than ever, it is important for brands to build a powerful online presence. This module will furnish you with the theoretical and practical knowledge required to build your own e-commerce platform and design optimised customer journeys which delight customers and keep them coming back to your website again and again.

Social Enterprise

The aim of this module is to develop a practical understanding of the role of social enterprise. Social enterprises are more commonly referred to as the Third Sector, which is a move away from the terms ‘not-for-profit’, no longer used by social enterprises. Indeed, social enterprises are very much for profit and the profit is a joint primary focus with social impact. There is a recognition of the need to generate profit to create the impact. First and foremost, social enterprises are set up for social good and to trade to fulfil that impact – businesses that trade for people and the planet, not personal profit of shareholders. The emergence of the nascent Fourth Sector which combines private, public and non-profit sectors (Third sectors) will also be incorporated.

Creative Communications

The skills of effective communication are vital to successful business enterprise and marketing. This stimulating and highly interactive module equips students with the skills to produce original, effective, persuasive and engaging communications regardless of media channel. You will also develop your own approaches to effective critical analysis, enhance your personal and business communications skills, and amplify and extend your employability prospects.

Sales Management

You will learn the concepts involved in managing sales and salespeople, getting a clear understanding of selling within a marketing organisation, the different types of buyers and how to sell to them. In light of the ever-increasing 'internationalisation' of business, you will also be looking at sales on an international scope.

Work Placement

Work Placement (Optional)

You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

Core modules

Change and Transformation Strategy

Change is inevitable in an increasingly competitive global environment. This compels firms to proactively design strategies to deal with the resulting turbulence. This module develops an understanding of the role of leadership in conceptualising, designing and instituting effective change within organisations. The module content comprises two complementary components: the first involves the understanding and learning of the main strategic management concepts and theories, while the second implies its application in organisations. The practical orientation of the module enables you to experience the stages and activities underpinning the strategic change process.

Measuring Success

This module is about making decisions which ensure the most effective and efficient use of organisational resources. It discusses the techniques used by performance managers in planning, control, decision making and overall performance evaluation of organisational activities. It focuses on information needs, technologies and systems necessary for efficient and effective performance management of organisations. A key aim of performance management is to measure costs and revenues relating to specific operations divisions and products. Information gathered in this way is used to plan and control activities in order to ensure that key organisational objectives are achieved.

Research Project

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

Plus two options from:


A new way of doing business, freelancing is emerging as a vessel for modern, busy people to thrive as entrepreneurs. It gives them freedom to manage multiple careers in a way that works for their life and commitments. In this module, you will develop your creativity skills and learn to 'think outside the box' and create and critically assess your own opportunities to identify tangible market potential and sustainability. In addition, you will have the opportunity to learn a range of skills including creating an online presence and social media, as well as traditional marketing, on and offline networking, project management, influencing and negotiating skills and strategic career planning.

Financial Strategy

This module will build upon both practical and theoretical financial concepts and methods developed through earlier modules. The intention of this module is to provide an in-depth knowledge of concepts previously studied and to develop new concepts relevant to the financial operations of business. This module will be particularly useful if you wish to develop a career within a financial role and/or want to examine further how finance influences the short-term and long-term strategies of businesses.

International Marketing

We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.

Strategic Human Resources Management

In order to offer meaningful career pathways, what sort of strategies should a business consider? How can it meet the challenges it faces while creating an environment that retains talented employees? You will be exploring contemporary strategies in HR that shape benchmark employers in the industry.

The modules listed above are reviewed regularly to ensure they remain up-to-date as well as being informed by industry and the latest teaching methods. Occasionally we may need to make unexpected alterations to modules – should this happen, we will communicate with all offer holders as soon as possible.

Entry requirements

Academic entry requirements

An overall average of at least 65% in 12th Standard from both State and Central Examination Boards.

Advanced entry to certain undergraduate degree programmes may be possible for students who hold a UK HND or India Diploma in a relevant subject.

English entry requirements

If English is not your first language, you will need a recognised English Language qualification to meet the entry requirements onto a degree programme.

English Entry requirements for students applying from India  

Board Minimum Requirement (2021)
CBSE B Grade
ICSE 60%
Cambridge B Grade / 6 Pointer
Maharashtra State 60%
Andhra Pradesh 60%
Kerala 60%
Karnataka 60%
West Bengal 60%

If you do not have one of the above qualifications, please see here for the full list of accepted alternatives.

International English Language Testing System (IELTS)

IELTS 6.5 with no element less than 6.0

Key information


An estimated breakdown of assessment for this course:

  • Coursework – 78%
  • Practical assessment – 22%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024 (UK website).

Additional qualifications and training

Our course is CMI-accredited, allowing you to receive a Level 5 CMI Award in Leadership upon graduation. (This is subject to payment of an additional fee.)

Tuition fees

For international students enrolling on a full-time BA/BSc degree in 2022/23, your fee for the academic year will be £13,500 per year.

If you undertake a placement year, there will be an administration fee of £500 for a full year, or £250 for a half year.


of graduate employers say relevant experience is essential to getting a job with them

Work placements

Placements provide you with vital real-life experience and help build your skills and confidence before you graduate, as well as potentially leading to a job after your studies. Our dedicated Hired employability team will help you to find your ideal placement.

Our BA Business Management course offers an optional 48-week paid placement, during which you will not incur any tuition fees.

The Business Management course at University College Birmingham will enable you to become a business leader of the future. Our practical approaches to teaching ensure your learning journey is steeped in realism. On one module and assignment, you could be providing an audit to a local SME and suggesting changes that will affect the entrepreneur's business and future. In another, you may be working with a large multi-national and presenting an improved international marketing plan to their leaders.

Joseph Margetts Lecturer

Career opportunities

  • Business manager
  • Management consultant
  • Business graduate
  • Business owner
  • Sales executive
  • Graduate assistant

Thinking of continuing your studies beyond this course? On completing the BA (Hons) degree, you will be able to progress onto our postgraduate courses such as Enterprise Management MSc/PGDip or Marketing Management for Events, Hospitality and Tourism MA/PGDip.

Please note: The examples of roles are to serve only as a guide.


Our dedicated careers, employability and placements team is here to support you in every step towards your future.

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