BA (Hons)

Accredited by University of Warwick

This course is subject to validation and approval


BA (Hons)


3 years FT (4 years with placement)




48-week placement (optional)


September, February


View Fees

Business, Marketing and Finance

Get start-up support for your business ideas through our Enterprise Hive

Take on a work placement to gain industry experience, with no additional tuition fees

Succeeding in the modern day business world requires a spark of creativity. Businesses are eagerly seeking talented workers who have both key industry knowledge and skills as well as an innovative and entrepreneurial spirit – characteristics that are even more vital for anyone looking to start their own company. Our Business Enterprise degree equips you with all the tools needed for success, whether you're looking to advance in management or launch your own firm.

Small and medium-sized enterprises (SMEs) are a major engine of economic growth in the UK and globally, and this degree focuses on the growth and formation of new businesses, as well as the creation, implementation and management of small business start-ups. The course will provide you with the skills to set up an enterprise or work effectively in small and early-stage ventures.

Our course has been developed working closely with industry experts and will boost your understanding of core business functions, as well as how they work together in the global digital environment. You will have the option of undertaking a 48-week paid placement to give you extensive industry experience, while the course also gives you the chance to demonstrate your entrepreneurial abilities by creating a business plan.

Why should I choose this course?

  • WORK PLACEMENT – Enhance your work-ready skills on an optional paid 48-week placement, with previous students having worked for BMW and trading firms
  • SPECIALISE YOUR STUDIES – Tailor your studies to match your career aims with optional modules from e-commerce to financial strategy or freelancing
  • ENRICHMENT – Learn from experts through guest lectures, real-world simulations and workshops along with working in our Digital Creative Studio and Financial Trading Suite

Our facilities

Students on our business courses at University College Birmingham have opportunities to develop practical skills in our state-of-the-art Financial Trading Suite, while our Digital Creative Studio allows you to gain a range of digital production skills including audio and video. Our Enterprise Hive also provides a range of support services for student entrepreneurs.

Course breakdown

  • Year 1
  • Year 2
  • Year 3
  • Year 3/4

Core Modules

The People Perspective

Working successfully within teams and on projects will determine your career achievements and help achieve your business goals. This module will teach you to meet the challenges facing businesses today by focusing on the people perspective and enhancing your knowledge of leadership and management within current agile business environments.

Digital Innovations

For the past 40 years we have been living through a historically unprecedented period of technological revolution which has fundamentally changed the management and functionality of business operations and introduced an entirely new amalgamation of demands, opportunities and threats. We are now all ‘digital natives’ existing in a world where established rules and operational mechanics become outdated faster than at any time in human history. This module considers the process of innovation by which entrepreneurs might continually exploit the ever-changing market conditions and environments driven by the digital revolution.

Entrepreneurial Thinking and Behaviour

This module introduces you to an entrepreneur’s thinking (mindset) and subsequent behaviour. The module will explore how these can be replicated by anyone in any field to support them in creating value and solving problems that are meaningful to them. There will be a focus on developing knowledge and understanding of enterprising and entrepreneurial activities and the ability to apply these in different contexts. Appreciating the similarities, differences and relationships between enterprise, intrapreneurship and entrepreneurship will also be embedded. This module explores a deep understanding of entrepreneurial mindset, behaviours, attributes and competencies.

Finance for Managers

This module is an introduction to different branches of accounts, key financial terminology and financial statements that business owners and managers employ. You will construct, interpret and analyse data in order to assess the financial performance of a business or project. This analysis will further explore how financial data can be utilised to inform business decisions in a dynamic environment.

Market Research and Consumer Profiling

You will explore the types of research that are vital to businesses and how the findings of research shape practices, policies and the overall performance in dynamic business environments. Successful businesses engage in a range of research to shape their policies, plans and practices within a dynamic environment. Central to any business is the customer. Accordingly, market research provides insights on the wider marketplace, your competitors, changes in consumer demand and how your customers, and potential customers, may view your business, your products and your brand. From here, businesses can analyse data to segment and to target specific markets, through the development of consumer profiles and customer personas. This module will develop your skills in conducting research, analysing data and creating customer profiles, which are all critical in any business.

Venture I – Idea Generation

This module is part of the series of Venture I, II and III which will be delivered over levels 4, 5 and 6 of the programme. It aims to give you the knowledge and understanding of the creative and business behaviours necessary for developing a product/service enterprise. Venture I focuses on exploring idea generation, opportunity identification and recognition and problem framing to enable the development of a range of business ideas for the potential development of a start-up business.

Core Modules

Personal Effectiveness, Impact and Reputation

This module focuses on developing an understanding of own personality and social identity, ambition, motivation and goals, as well as understanding resilience, tolerance of ambiguity, risk and failure, exploring the concept of social capital and applying it to the individual. Developing personal effectiveness and knowing how to maintain personal presence in a collaborative setting will be key features of the module. Investigating the power of networking to develop powerful partnerships will be incorporated. This module builds on an understanding of entrepreneurial mindset, behaviours, attributes and competencies and how these can be optimised for own effectiveness, reputation and impact.

Social Enterprise

The aim of this module is to develop a practical understanding of the role of social enterprise. Social enterprises are more commonly referred to as the Third Sector which is a move away from the terms ‘not-for-profit’ no longer used by social enterprises. Indeed, social enterprises are very much for profit and the profit is a joint primary focus with social impact. There is a recognition of the need to generate profit to create the impact. First and foremost, social enterprises are set up for social good and to trade to fulfil that impact – businesses that trade for people and the planet, not personal profit of shareholders. The emergence of the nascent Fourth Sector which combines private, public and non-profit sectors (Third sectors) will also be incorporated.

Brand and Media Management

Given that brand reputation is now the biggest risk facing businesses today, this module offers an exploration of how digital brands are viewed, built, managed and measured to ensure firms' superiority and sustainability in profits. This module focuses on the development of industry-based knowledge and practical skills required to succeed in management. The importance of digital media will be analysed in the communication of brands to key stakeholders.

Intellectual Property, Law and Business Practices

This module provides you with the key legal and regulatory requirements for the early stages of setting up and running a business. The initial decision will be on the legal structure of the business and as the business grows the entrepreneur needs to consider the implications for the legal structure and the responsibilities and duties of the personnel involved. You will learn about the practicalities of establishing the business, the administration of the business, compliance and regulatory issues, as well as tax implications. In addition to this, entrepreneurs will want to protect their ideas, such as a new design for a product, an app or a brand name and therefore the key aspects of intellectual property law will be considered. From here the module examines the key legal issues such as online agreements and data protection which have been raised by the use of electronic trading platforms enabled by new technology. 

Venture II – Concept and Prototype Development

The module is a progression from the level 4 module Venture I – Idea Generation, focusing on determining the feasibility of one idea over another thereby progressing to concept development and testing. It focuses on the core processes of testing and prototyping and their critical role in the successful commercialisation of ideas. One will be selected for the development of an MVP or prototype and taken forward to the final year module Venture III – Creation and Launch.

Plus one option from:

Big Data for Business Insights

This module focuses on the development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models. It features an exploration of innovation and digital technologies and their impact on organisations and how their application can inform organisational improvement and development. Critiquing innovation and digital technology’s impact on data and knowledge management for analysing business decision-making will be incorporated, as well as developing an awareness of interpersonal skills of effective listening, influencing techniques, negotiation and persuasion.

Developing Collaborative Relationships

An organisation has a variety of stakeholders and networks which need to be engaged with and managed either as a business owner, manager or an employee. In this module, you will explore how to approach various stakeholders, learn how to develop relationships, build rapport, negotiate and overcome conflicts with a range of internal and external stakeholders and networks from various backgrounds. You will also holistically develop your own personal effectiveness and learn how to maintain personal presence in a collaborative setting. Investigating the power of networking to develop powerful partnerships will be a key feature. Evidence will be generated throughout the academic year which will culminate in developing a portfolio to demonstrate increased personal effectiveness and relationship building.

E-Commerce and Customer Experience Design

E-commerce has revolutionised the way in which customers interact with businesses. More than ever, it is important for brands to build a powerful online presence. This module will furnish you with the theoretical and practical knowledge required to build your own e-commerce platform and design optimised customer journeys which delight customers and keep them coming back to your website again and again.

Optional Work Placement

Work Placement

Our course offers you the chance to undertake a paid 48-week placement to give you invaluable first-hand experience in the industry. In your Graduate Advantage sessions, you will be provided with the essential skills and tools to apply and secure your own placement (with support from Hired).

Core Modules

Risk and Response Management

The underlying premise of the module is that risk taking is an entrepreneurial activity which seeks to achieve two things: the creation of value for stakeholders, and establishment of sustainable competitive advantage within the markets which businesses operate. The module examines the application of enterprise risk management techniques and the responsive strategies employed by businesses operating within increasingly complex and dynamic environments. The concept of risk is initially defined and discussed, followed by an in-depth examination of frameworks, models and techniques designed to identify, categorise, measure and manage risk.

From Incubation to Acceleration

High growth businesses are driving job creation and growth across countries. They are an increasingly critical part of the economy, making a significant contribution to economic growth and national productivity. Key features of this module include exploring scale-up indicators and drivers of acceleration, the use of data to identify and facilitate connections, engagement in peer to peer networks, understanding of investment readiness and evolving funding models.

Venture III – Creation and Launch

This module Venture III culminates the enterprise knowledge, understanding and competencies developed through the modules Venture I and Venture II by enabling you to create and launch your business idea. These modules are a key mechanism through which you will develop the skills of independent learning, creative thinking, conceptualisation, innovation, problem-solving and value creation. The project is an individual activity performed by you through a series of underpinning lectures, workshop sessions and finally individual tutorials under the supervision of an appropriately experienced tutor. A detailed venture handbook will be produced to guide you. The showcase of students’ start-ups at an enterprise fair is intended to be of suitable quality and professionalism exhibited in an event for peers and industry professionals. Accordingly, this module is designed for students who have a foundation in venture concept development, testing and prototyping and have a clear venture concept to create and launch for Venture lll. Alternatively, students without this critical background are recommended to choose the Entrepreneurial Project instead.

Plus two options from:


A new way of doing business. Freelancing is emerging as a vessel for modern, busy people to thrive as entrepreneurs. It gives them freedom to manage multiple careers in a way that works for their life and commitments. In this module, you will develop your creativity skills, learn to 'think outside the box' and create and critically assess your own opportunities to identify tangible market potential and sustainability. In addition, you will have the opportunity to learn a range of skills including creating an on-line presence and social media as well as traditional marketing, on and offline networking, project management, influencing and negotiating skills and strategic career planning.

Financial Strategy

This module will build upon both practical and theoretical financial concepts and methods developed through earlier modules. The intention of this module is to provide an in-depth knowledge of concepts previously studied and to develop new concepts relevant to the financial operations of business. This module will be particularly useful to students who may wish to develop a career within a financial role and/or to students who wish to examine further how finance influences the short term and long term strategies of businesses.

International Marketing

We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.

Strategic Human Resource Management

In order to offer meaningful career pathways, what sort of strategies should a business consider? How can it meet the challenges it faces while creating an environment that retains talented employees? You will be exploring contemporary strategies in HR that shape benchmark employers in the industry.

The modules listed above are reviewed regularly to ensure they remain up-to-date as well as being informed by industry and the latest teaching methods. Occasionally we may need to make unexpected alterations to modules – should this happen, we will communicate with all offer holders as soon as possible.

Entry requirements

Academic entry requirements

An overall average of at least 65% in 12th Standard from both State and Central Examination Boards.

Advanced entry to certain undergraduate degree programmes may be possible for students who hold a UK HND or India Diploma in a relevant subject.

English entry requirements

If English is not your first language, you will need a recognised English Language qualification to meet the entry requirements onto a degree programme.

English Entry requirements for students applying from India  

Board Minimum Requirement (2021)
CBSE B Grade
ICSE 60%
Cambridge B Grade / 6 Pointer
Maharashtra State 60%
Andhra Pradesh 60%
Kerala 60%
Karnataka 60%
West Bengal 60%

If you do not have one of the above qualifications, please see here for the full list of accepted alternatives.

International English Language Testing System (IELTS)

IELTS 6.5 with no element less than 6.0

Key information


An estimated breakdown of assessment for this course:

  • Coursework – 70%
  • Practical assessment – 22%
  • Written examinations – 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024 (UK website).

Tuition fees

For international students enrolling on a full-time BA/BSc degree in 2022/23, your fee for the academic year will be £13,500 per year.

If you undertake a placement year, there will be an administration fee of £500 for a full year, or £250 for a half year.


of graduate employers say relevant experience is essential to getting a job with them

Work placements

Placements provide you with vital real-life experience and help build your skills and confidence before you graduate, as well as potentially leading to a job after your studies. Our dedicated Hired team will help you to find your ideal placement.

Our BA Business Enterprise course offers an optional 48-week paid placement, during which you will not incur any tuition fees.

Work alongside experts in your field

Some of the employers we have worked with include:

  • BMW (Germany)
  • Grant Thornton (Cambridge)
  • Westin Hilton Head Island Resort and Spa (USA)
  • Bella Italia (Birmingham)
  • Top Cashback (Stafford)

With the recent growth of startup enterprises coupled with the enhanced interest in entrepreneurship post-Covid, there has never been a better time to study Business Enterprise at University College Birmingham. Contemporary lectures, innovative assessments and expert support from our Enterprise Hive advisors will set you on your entrepreneurial journey.

Beverley Compaore Senior Lecturer

Career opportunities

  • Business development manager
  • Business owner
  • Product manager (postgraduate)
  • Management consultant
  • Business adviser
  • Sales executive

Thinking of continuing your studies beyond this course? On completing the BA (Hons) degree, you will be able to progress onto our postgraduate courses such as Enterprise Management MSc/PGDip or Finance and Accounting MSc/PGDip.

Please note: The examples of roles are to serve only as a guide.


Our dedicated careers, employability and placements team is here to support you in every step towards your future.

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