international tourism Management

MSc / PGDip

Accredited by University of Warwick

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1.5 years FT / 2.5 years PT


Up to 6 months (optional)




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Hospitality and Tourism
Choose Award

1 year FT / 2 years PT


Up to 6 months (optional)




View Fees

Hospitality and Tourism

Pursue careers in areas ranging from corporate travel to consultancy or destination management

£400k invested in our cutting-edge Aviation and Tourism Suite

Do you want to forge a career in the dynamic world of tourism? Our International Tourism Management postgraduate course will equip you with the essential knowledge to help mould you into a skilled manager who can make an immediate impact in the industry.

Our course will enable you to gain an in-depth understanding of contemporary issues within the tourism sector, focusing on the role of communication and creativtity as well as developing your problem solving, critical thinking, analysis and research skills. Optional modules enable you to specialise your knowledge while you will receive expert career guidance and advice from a professional mentor, all while studying at a recognised Institute of Travel and Tourism (ITT) Centre of Excellence.

One of the highlights of this tourism course is the chance to travel abroad and apply your learning on an international live tourism project. You will also have the option of a six-month work placement to boost your industry experience, as well as having use of state-of-the-art facilities in our Aviation and Tourism Suite on campus.

Why should I choose this course?

  • RESIDENTIAL VISIT – Take on a live industry project overseas, with essential trip costs covered by the University – our past students have visited Dubai, Cyprus, the Gambia, the Canaries and the Azores
  • WORK PLACEMENT – Gain vital experience applying your training in the real world on an optional six-month industry placement
  • SPECIALISE YOUR STUDIES – Choose from a range of specialist option modules, from business creation to digital media and marketing
  • INDUSTRY APPROVED – University College Birmingham is a recognised ITT Centre of Excellence, offering opportunities to work on industry consultancy projects

Our facilities

As a student on one of our aviation courses at University College Birmingham, you will have use of our Aviation and Tourism Suite. Our campus also offers a variety of learning spaces from lecture theatres to group working spaces and extensive library resources, providing ideal environments in which to build your knowledge.

Course breakdown

  • Postgraduate

Core Modules

Global Dynamic Environment

You will explore the dynamics and disruptions of global trends and developments on tourists and the wider tourism and aviation industries. You will examine the rise of new tourist typologies, the development of innovative & creative models, products and practices as destinations and organisations strive for sustainable competitive advantage. A particular emphasis will be placed on tourism and aviation futures and the response needed by industry and governments to develop more responsible and inspirational strategies.

Innovative Sustainable Tourism

Sustainable tourism is a widely-used concept and practice by a number of organisations and destinations. Even with an international agenda to develop sustainable initiatives, many destinations are still experiencing degradation, prompting a critique of the merits of sustainable tourism. However, increasing smart practices are emerging in relation to sustainable tourism. This module will therefore explore numerous innovations in sustainable tourism, including the use of smarter sustainable practices and processes.

International Live Project Management

This module is based on an overseas visit to undertake a specific consultancy project. By applying your project management skills to an international destination, you will develop your ability to produce management solutions for a real case study. You will get involved with project management at all stages, work in a team whilst leading a particular work package. The collaborative teamwork will focus on developing strategies/ solutions to your given project brief. Please note: the costs of the essential elements of the trip will be covered by UCB.

Masters Research Project

This module introduces students to the disciplines and techniques required for critical appraisal of complex data and industry practice; creating research designs and accompanying research techniques; building theoretical frameworks, and the scheduling and execution of a research project. The module will develop students' skills and expertise in the essential research tools they will need for both successful Postgraduate study and as leaders in their chosen service industry sector.

Risk and Crisis Management

Aviation and tourism operate within an unpredictable and turbulent global environment and is influenced by a number of actual and perceived risks. To mitigate such risks, destinations and organisations must plan, develop and implement risk management strategies. When faced with a crisis, creative and appropriate crisis communication and recovery strategies are essential to ensure that organisations and destinations survive and sustain their competitiveness. This module will also examine the challenges of decision-making in unpredictable and crises conditions.

Options - choose one (semester 1)

Business Creation and Development

Business Creation and Development engages students in the more practical elements of enterprise activity, not just in terms of creating new businesses, but also in terms of entrepreneurship within the corporate environment and business growth. The module content will explore the key principles of the start-up and growth of a business, including entrepreneurship, business creativity, business growth, business planning, strategy formulation and business improvement.

Leadership in Decision-making

Service industries, such as hospitality and tourism, are very competitive. Organisations that make more effective decisions deliver superior financial performance. They need to constantly analyse and improve existing performance while looking ahead to try and judge the future requirements of the market. Management is about solving problems and making decisions. This module investigates sources of business data and information and how they can be transformed and applied to inform problem solving and decision making. People are not always rational and objective decision makers so this module also explores sources of and treatments for human bias in decision making. Decision making is not all about objectivity and numbers. There are many factors that need to be taken into account that are difficult to quantify or put a value on. Organisations need to consider the impact of their decisions on all stakeholders, there is an ethical dimension to decision making. Appropriate leadership skills are required to ensure an effective process and resolution. Problem solving, decision making and implementation can impact on people and how they feel. Stakeholders may have different interpretations of the situation and different views about the solution. They may be affected in different ways by the solution.

Tourism Experience Management

Within a dynamic global environment, consumers increasingly desire experiences rather than services. Accordingly, a growing number of travel and tourism organisations are responding explicitly by designing, promoting and staging experiences. Within this module you will develop your knowledge and skills in the creation, measuring, marketing and management of the overall tourist/passenger/visitor experience.

Options - choose one (semester 2)

Marketing and Digital Media

This module will provide you with an in-depth understanding of marketing and digital media within the context of global travel and tourism. Using an interdisciplinary approach, the module will combine theoretical foundation with contemporary marketing and digital media techniques. Key themes will include digital travel trends, changing consumer dynamics, marketing competitiveness and brand management, digital revenue generation and strategies for success.

Revenue & Performance Analysis

You will be introduced to the wide variety of financial information available to managers. You will use this information to find ways to greatly enhance the decision-making process to increase revenue and maximise profit within the sector. You will consider internal and external influences and their impact on decision-making from an operational perspective.

Managing Across Cultures

Today's global hospitality industry requires employees to have an understanding of management and leadership across cultures, so you will explore the issues surrounding this while assessing the move away from local cultures to a more cosmopolitan environment. You will examine the management styles, motivation techniques and leadership theories as well as any complexities and contradictions that may occur.

Placement (Optional)

Postgraduate Work Placement

The Postgraduate Work Placement module provides students with the opportunities to further develop practical skills, relate theory to practice and to gain a sound base of experience. In addition, the module seeks to develop 'life skills' to assist students in progressing towards a career in management. The placement period offers the student the opportunity to experience work in the hospitality industry and to gain academic credit for their learning. It is important therefore that students are given the opportunity to work in an organisation which is both appropriate to their needs and has a professional approach towards training and development. Students' needs and any previous experience are taken into consideration, when introducing them to a suitable employer. The staff in the hired@UCB suite will draw on their extensive experience to ensure that the objectives are met as fully as possible.

The modules listed above are reviewed regularly to ensure they remain up-to-date as well as being informed by industry and the latest teaching methods. Occasionally we may need to make unexpected alterations to modules – should this happen, we will communicate with all offer holders as soon as possible.

Entry requirements

Academic entry requirements

A 3 Year Degree with an average of at least 60%
A 4 Year Degree with an overall average of at least 55%

Postgraduate diploma

Applicants holding a 3 Year Degree with an average between 55-60% or a 4 Year degree with an average between 50% and 55%, will be offered entry onto the Postgraduate Diploma in the first instance. Those achieving Masters level passes on the Postgraduate Diploma can proceed to the Masters gaining the award in the same amount of time as if they had initially registered on the Masters Programme initially.

English entry requirements

If English is not your first language, you will need a recognised English Language qualification to meet the entry requirements onto a degree programme.

English Entry requirements for students applying from India  

Board Minimum Requirement (2021)
CBSE B Grade
ICSE 60%
Cambridge B Grade / 6 Pointer
Maharashtra State 60%
Andhra Pradesh 60%
Kerala 60%
Karnataka 60%
West Bengal 60%

If you do not have one of the above qualifications, please see here for the full list of accepted alternatives.

International English Language Testing System (IELTS)

IELTS 6.5 with no element less than 6.0

Key information

Teaching and assessment

Lectures, seminars, e-learning activities, guest speakers and ‘creative dialogues’ will support your advanced learning and skill development, while you will also have a range of action-learning opportunities in the form of case studies, live projects, scenario planning and simulations.

Assessment will be conducted through case study analysis, essays, presentations, e-discussions and debates in a range of individual and team-based environments.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024 (UK website).


of graduate employers say relevant experience is essential to getting a job with them

Work placements

Placements provide you with vital real-life experience and help build your skills and confidence before you graduate, as well as potentially leading to a job after your studies. Our dedicated hired@UCB employability team will help you to find your ideal placement.

Our MSc/PGDip International Tourism Management course includes an optional six-month placement upon completion of the taught part of the course. You will need to secure your own placement, with support from our hired@UCB team.

Work alongside experts in your field

Some of the employers we have worked with include:

  • Castillo Beach Resort Hotel, Barceló (Spain)
  • Park Regis (Birmingham) 
Due to the coronavirus pandemic, please be aware that opportunities to travel overseas for placements, residential trips or project work may be affected by government travel restrictions. Please see our Covid FAQs page (UK website) for more information.
My main goal is to develop an international career within the tourism industry. The course is helping me to get not only a global perspective in terms of tourism, but also the abilities and skills that companies are looking for within the job market.

David Falcón Villar International Tourism Management MSc

Career opportunities

  • Tour manager
  • Theme park manager
  • Tourist information centre manager
  • Marketing executive (postgraduate)
  • Travel agency manager
  • Digital marketer

Please note: The examples of roles are to serve only as a guide.


Our dedicated careers, employability and placements team is here to support you in every step towards your future.

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