HOSPITALITY WITH TOURISM management

MSc / PGDip

Accredited by University of Warwick

Choose Award
Duration

1.5 years FT / 2.5 years PT

Placement

Up to 6 months (optional)

Entry

February, September

Fees

View Fees

Hospitality and Tourism
Choose Award
Duration

1 year FT / 2 years PT

Placement

Up to 6 months (optional)

Entry

February, September

Fees

View Fees

Hospitality and Tourism

We have a global reputation in the industry for our hospitality-related degrees

Optional work placement to boost your skills and career progression

The world of hospitality is a dynamic and challenging field offering a wide variety of exciting employment prospects. Combining study of tourism with the hospitality industry, our Hospitality with Tourism Management postgraduate course will open the doors for you to enter a range of career paths, from tour operations and travel consultancy to resorts and attractions management.

This hospitality and tourism course features two distinct study pathways depending on your past experience and qualifications. If you are new to these fields and do not already have related qualifications, Pathway A provides you with an introduction to managing the operational aspects of hospitality alongside the study of related events and tourism environments.

If you have previously achieved an undergraduate degree in hospitality or tourism management, Pathway B focuses on building your knowledge of long-term strategic development in hospitality operations and will equip you for continuing development using a wide array of skills.

As part of the course, you will have the option of taking on a three to six-month placement to boost your experience and help get your foot in the door within tourism and hospitality organisations. You will also have the opportunity to travel overseas to a European destination on a five-day study trip, with essential costs covered by University College Birmingham.

Why should I choose this course?

  • SPECIALISE YOUR STUDIES – Our two study pathways enable you to tailor your course in line with your previous background in hospitality and tourism
  • RESIDENTIAL VISIT – Travel overseas on a five-day research trip, with past students having visited Paris, Rome, Madrid, Amsterdam, Seville, Lisbon and Palma
  • WORK PLACEMENT – Take on an optional three to six-month work placement in the industry to gain valuable experience before completing your course
  • TEAM SCOTLAND PARTNERSHIP – University College Birmingham will be the home for Team Scotland at the Birmingham 2022 Commonwealth Games, offering unique opportunities for our students to work with the team and its athletes

Our facilities

University College Birmingham is widely renowned for providing world-class training facilities for the food and hospitality industry. Our AA Rosette Highly Commended restaurant provides an ideal environment on campus for students on our hospitality courses to master their skills across service styles.

Course breakdown

  • PATHWAY A
  • PATHWAY B

Modules

Global Solutions for Hospitality and Tourism Marketing

We live in a flat, hyper-connected, shrinking, interdependent world in which time horizons are compressed, communications are 24/7, information is prolific, customers are also competitors and global teams are located throughout the world. Forget Porter's five forces model! If we recognise the fact that post Brexit, foreign governments in cross-border trade may become a significant barrier to entry, then a partner, a customer, or a competitor are in fact a sixth force in the five forces model. When planning overseas hospitality, tourism and events market entry, distributors/agents/partners can even be a seventh force. This module provides an overview of the unique aspects of marketing in the international hospitality, tourism and events environment and the role of the international marketing manager in the development of strategies for overseas market entry for a variety of markets in diverse cultural, political, and economic situations.

Managing Profitable Food and Beverage Operations

You will focus on developing an understanding of the operational aspects of the restaurant and bar sector by evaluating and applying management concepts, models and techniques. You will look for innovative ways to improve outputs while considering any contemporary issues and how they may impact on this sector of business. By analysing and evaluating a range of business scenarios, you will seek to deliver efficiency and profitability.

Managing Across Cultures

Today's global hospitality industry requires employees to have an understanding of management and leadership across cultures, so you will explore the issues surrounding this while assessing the move away from local cultures to a more cosmopolitan environment. You will examine the management styles, motivation techniques and leadership theories as well as any complexities and contradictions that may occur.

Revenue and Performance Analysis

You will be introduced to the wide variety of financial information available to managers. You will use this information to find ways to greatly enhance the decision-making process to increase revenue and maximise profit within the sector. You will consider internal and external influences and their impact on decision making from an operational perspective.

International Tourism Development

This module will provide you with an in-depth understanding of tourism development and the various theories that help to understand the development process in tourism. It also develops the knowledge and understanding of the key issues associated with international tourism development and globalisation. It will provide a critical appreciation of the nature of public policy and planning in relation to tourism development. In addition, you will evaluate the role and relevance of the various organisations involved in the development of the tourism destination. You will also evaluate the critical importance of the various stakeholders in international tourism development. As part of this module, you will partake in a tourism residential field study.

Lodging and Facilities Management

In this module you will look to explore the issues of managing lodging operations and learn how to effectively and efficiently manage them. You will also study operational management concepts to develop your understanding of managerial responsibilities.

Research option:

Postgraduate Conference Research Project

The Postgraduate Conference Research Project allows you to engage in creative enquiry as you demonstrate ability to develop an in-depth investigation into an area of your own interest within the areas of hospitality, tourism or events management. The module develops business-relevant knowledge and advantageous competencies such as report writing, visual communication and presentation skills.

Postgraduate Employability Project

This project is formed while working on your industrial placement. The key will be to develop your independent learning, problem-solving, analysis, assimilation and communication skills while on placement. You will be able to demonstrate your knowledge in a particular area of the sector and apply theory models to dissect the real-world problem. During your taught programme, you will explore the process of designing and constructing an industry-focused piece of research. The output will be a body of work which will assist in your gaining employment in your chosen sector.

Placement (Optional)

Postgraduate Work Placement

The Postgraduate Work Placement module provides you with the opportunities to further develop practical skills, relate theory to practice and to gain a sound base of experience. In addition, the module seeks to develop 'life skills' to assist you in progressing towards a career in management. The placement period offers you the opportunity to experience work in the hospitality industry and to gain academic credit for your learning. It is important therefore that you are given the opportunity to work in an organisation which is both appropriate to your needs and has a professional approach towards training and development. Your needs and any previous experience are taken into consideration when introducing you to a suitable employer. The staff in the hired@UCB suite will draw on their extensive experience to ensure that the objectives are met as fully as possible.

Modules

Managing Across Cultures

Today's global hospitality industry requires employees to have an understanding of management and leadership across cultures, so you will explore the issues surrounding this while assessing the move away from local cultures to a more cosmopolitan environment. You will examine the management styles, motivation techniques and leadership theories as well as any complexities and contradictions that may occur.

International Tourism Development

This module will provide you with an in-depth understanding of tourism development and the various theories that help to understand the development process in tourism. It also develops the knowledge and understanding of the key issues associated with international tourism development and globalisation. It will provide a critical appreciation of the nature of public policy and planning in relation to tourism development. In addition, you will evaluate the role and relevance of the various organisations involved in the development of the tourism destination. You will also evaluate the critical importance of the various stakeholders in international tourism development. As part of this module, you will partake in a tourism residential field study.

Strategic Financial Analysis

Developing your ability to interpret financial information, such as budget control and investments, enables you to understand the principles of finance within an organisational context. You will examine how managers use financial tools and techniques to enhance the decision-making process and shape the direction of organisations.

Hospitality Operations Development

This module is about examining strategic-level operations management issues through evaluating how operations may have to develop or change to meet the future needs of the market. This evaluation will be carried out within the context of corporate strategy and the external global business environment.

Management of Meetings, Incentives, Conferences and Events

The module will require you to critically assess the feasibility of large scale event projects and event facilities. You will study current contemporary issues and trends relating to event project management and the impact of international events on local and regional economies. You will be required to evaluate the financial viability of events projects, while considering long-term return on investment. In addition, you will be required to critically analyse associated operational requirements that may influence key performance indicators, including project layout and design, logistics and human resource requirements. The consideration of an international workforce will also be analysed.

Global Solutions for Hospitality and Tourism Marketing

We live in a flat, hyper-connected, shrinking, interdependent world in which time horizons are compressed, communications are 24/7, information is prolific, customers are also competitors and global teams are located throughout the world. Forget Porter's five forces model! If we recognise the fact that post Brexit, foreign governments in cross-border trade may become a significant barrier to entry, then a partner, a customer, or a competitor are in fact a sixth force in the five forces model. When planning overseas hospitality, tourism and events market entry, distributors/agents/partners can even be a seventh force. This module provides an overview of the unique aspects of marketing in the international hospitality, tourism and events environment and the role of the international marketing manager in the development of strategies for overseas market entry for a variety of markets in diverse cultural, political, and economic situations.

Research option:

Postgraduate Conference Research Project

The Postgraduate Conference Research Project allows you to engage in creative enquiry as you demonstrate ability to develop an in-depth investigation into an area of your own interest within the areas of hospitality, tourism or events management. The module develops business-relevant knowledge and advantageous competencies such as report writing, visual communication and presentation skills.

Postgraduate Employability Project

This project is formed while working on your industrial placement. The key will be to develop your independent learning, problem-solving, analysis, assimilation and communication skills while on placement. You will be able to demonstrate your knowledge in a particular area of the sector and apply theory models to dissect the real-world problem. During your taught programme, you will explore the process of designing and constructing an industry-focused piece of research. The output will be a body of work which will assist in your gaining employment in your chosen sector.

Placement (Optional)

Postgraduate Work Placement

The Postgraduate Work Placement module provides you with the opportunities to further develop practical skills, relate theory to practice and to gain a sound base of experience. In addition, the module seeks to develop 'life skills' to assist you in progressing towards a career in management. The placement period offers you the opportunity to experience work in the hospitality industry and to gain academic credit for your learning. It is important therefore that you are given the opportunity to work in an organisation which is both appropriate to your needs and has a professional approach towards training and development. Your needs and any previous experience are taken into consideration when introducing you to a suitable employer. The staff in the hired@UCB suite will draw on their extensive experience to ensure that the objectives are met as fully as possible.

The modules listed above are reviewed regularly to ensure they remain up-to-date as well as being informed by industry and the latest teaching methods. Occasionally we may need to make unexpected alterations to modules – should this happen, we will communicate with all offer holders as soon as possible.

Entry requirements

Academic entry requirements

A 3 Year Degree with an average of at least 60%
A 4 Year Degree with an overall average of at least 55%

Postgraduate diploma

Applicants holding a 3 Year Degree with an average between 55-60% or a 4 Year degree with an average between 50% and 55%, will be offered entry onto the Postgraduate Diploma in the first instance. Those achieving Masters level passes on the Postgraduate Diploma can proceed to the Masters gaining the award in the same amount of time as if they had initially registered on the Masters Programme initially.

English entry requirements

If English is not your first language, you will need a recognised English Language qualification to meet the entry requirements onto a degree programme.

English Entry requirements for students applying from India  

Board Minimum Requirement (2021)
CBSE B Grade
ICSE 60%
Cambridge B Grade / 6 Pointer
Maharashtra State 60%
Andhra Pradesh 60%
Kerala 60%
Karnataka 60%
West Bengal 60%

If you do not have one of the above qualifications, please see here for the full list of accepted alternatives.

International English Language Testing System (IELTS)

IELTS 6.0 with no element less than 5.5

Key information

Teaching and assessment

Seminars, lectures and fieldwork provide opportunities for you to explore concepts that are relevant to your study. You will also analyse case studies to help you understand the link between theory and sector practice.

Assessment will be conducted in a variety of ways to help you develop a range of skills. This will include essays and reports, case study analysis, presentations, investigative fieldwork and simulation using industry-specific software.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024 (UK website).

Percentage
70%

of graduate employers say relevant experience is essential to getting a job with them

Work placements

Placements provide you with vital real-life experience and help build your skills and confidence before you graduate, as well as potentially leading to a job after your studies. Our dedicated hired@UCB employability team will help you to find your ideal placement.

Our MSc/PGDip Hospitality with Tourism Management course includes an optional three to six-month placement upon completion of the taught part of the course, with opportunities available throughout the UK and internationally.

Work alongside experts in your field

Some of the employers we have worked with include:

  • Wequassett Resort and Golf Club (USA)
  • Westin Hilton Head Island Resort and Spa (USA)
  • The Guild Hotel (USA)
  • Miller & Carter (Birmingham)
  • Marriott (Birmingham) 
Due to the coronavirus pandemic, please be aware that opportunities to travel overseas for placements, residential trips or project work may be affected by government travel restrictions. Please see our Covid FAQs page (UK website) for more information.
My entire experience as a master’s student at University College Birmingham was so positive, it’s hard to pinpoint what might have been the single best thing about it for me. The University has a multicultural feel and the residential trips and extra activities made it easy to make friends.

Husnia Amin Hospitality with Tourism Management MSc

Career opportunities

  • Conference centre manager
  • Theme park manager
  • Accommodation manager
  • Tour manager
  • Tourist information centre manager
  • Travel agency manager

Please note: The examples of roles are to serve only as a guide.

hired@UCB

Our dedicated careers, employability and placements team is here to support you in every step towards your future.

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