AVIATION Management

This module provides you with the knowledge and skills in conducting market analysis of passenger aviation leading to traffic forecasts. Specific themes covered include evaluating air travel demand, aviation trend analysis, aircraft and route network analysis and financial considerations which will drive traffic forecasts.

You will explore the dynamics and disruptions of global trends and developments on tourists and the wider tourism and aviation industries. You will examine the rise of new tourist typologies, the development of innovative & creative models, products and practices as destinations and organisations strive for sustainable competitive advantage. A particular emphasis will be placed on tourism and aviation futures and the response needed by industry and governments to develop more responsible and inspirational strategies.

This module is based on an overseas visit to undertake a specific consultancy project. By applying your project management skills to an international destination, you will develop your ability to produce management solutions for a real case study. You will get involved with project management at all stages, work in a team whilst leading a particular work package. The collaborative teamwork will focus on developing strategies/ solutions to your given project brief. Please note: the costs of the essential elements of the trip will be covered by UCB.

This module introduces students to the disciplines and techniques required for critical appraisal of complex data and industry practice; creating research designs and accompanying research techniques; building theoretical frameworks, and the scheduling and execution of a research project. The module will develop students' skills and expertise in the essential research tools they will need for both successful Postgraduate study and as leaders in their chosen service industry sector.

The focus of this module is to develop your capabilities and knowledge to enable you to contribute to the strategic and operational direction of airlines and airports. Specific themes covered include exploring strategic operations management within an increasingly turbulent aviation environment; aviation competition, business diversification, managing change and safety/emergency management.

Business Creation and Development engages students in the more practical elements of enterprise activity, not just in terms of creating new businesses, but also in terms of entrepreneurship within the corporate environment and business growth. The module content will explore the key principles of the start-up and growth of a business, including entrepreneurship, business creativity, business growth, business planning, strategy formulation and business improvement.

Service industries, such as hospitality and tourism, are very competitive. Organisations that make more effective decisions deliver superior financial performance. They need to constantly analyse and improve existing performance while looking ahead to try and judge the future requirements of the market. Management is about solving problems and making decisions. This module investigates sources of business data and information and how they can be transformed and applied to inform problem solving and decision making. People are not always rational and objective decision makers so this module also explores sources of and treatments for human bias in decision making. Decision making is not all about objectivity and numbers. There are many factors that need to be taken into account that are difficult to quantify or put a value on. Organisations need to consider the impact of their decisions on all stakeholders, there is an ethical dimension to decision making. Appropriate leadership skills are required to ensure an effective process and resolution. Problem solving, decision making and implementation can impact on people and how they feel. Stakeholders may have different interpretations of the situation and different views about the solution. They may be affected in different ways by the solution.

Within a dynamic global environment, consumers increasingly desire experiences rather than services. Accordingly, a growing number of travel and tourism organisations are responding explicitly by designing, promoting and staging experiences. Within this module you will develop your knowledge and skills in the creation, measuring, marketing and management of the overall tourist/passenger/visitor experience.

This module will provide you with an in-depth understanding of marketing and digital media within the context of global travel and tourism. Using an interdisciplinary approach, the module will combine theoretical foundation with contemporary marketing and digital media techniques. Key themes will include digital travel trends, changing consumer dynamics, marketing competitiveness and brand management, digital revenue generation and strategies for success.

You will be introduced to the wide variety of financial information available to managers. You will use this information to find ways to greatly enhance the decision-making process to increase revenue and maximise profit within the sector. You will consider internal and external influences and their impact on decision-making from an operational perspective.

Aviation and tourism operate within an unpredictable and turbulent global environment and is influenced by a number of actual and perceived risks. To mitigate such risks, destinations and organisations must plan, develop and implement risk management strategies. When faced with a crisis, creative and appropriate crisis communication and recovery strategies are essential to ensure that organisations and destinations survive and sustain their competitiveness. This module will also examine the challenges of decision-making in unpredictable and crises conditions.

The Postgraduate Work Placement module provides students with the opportunities to further develop practical skills, relate theory to practice and to gain a sound base of experience. In addition, the module seeks to develop 'life skills' to assist students in progressing towards a career in management. The placement period offers the student the opportunity to experience work in the hospitality industry and to gain academic credit for their learning. It is important therefore that students are given the opportunity to work in an organisation which is both appropriate to their needs and has a professional approach towards training and development. Students' needs and any previous experience are taken into consideration, when introducing them to a suitable employer. The staff in the hired@UCB suite will draw on their extensive experience to ensure that the objectives are met as fully as possible.